For spring 2023, Sports Direct created a new brand initiative, partnering with The Bumblebee Conservation Trust to help raise awareness and money for protecting declining bee populations.

To help promote this, we were tasked to create a 30-second TVC bringing together the partnership. Driving footfall and interest in-store, consumers would purchase branded merchandise and plant seeded papers in their masses.

Our idea, rally the nation’s sports fans, the best in the world to support the UK's biggest but almost forgotten underdog... the Bee Team.

Voiced by a sporting national treasure (and king of the jungle) Harry Redknapp, we created our film utilising stock and repurposed footage adding to the value of our campaign even further by producing a carbon neutral production.