Fe-nom, Nike's newest sports bra design, is constructed entirely from their patented Flyknit material. A unique product in the market that provides more support and comfort whilst removing metal wires and overall weight.

We were asked to create a social film that complemented the features of the product. Our idea was simple, lean into the product simplicity, one piece, one material, in other words... Everything you want in a sports bra is impressively made from nothing but knit.

Inspired by basketball terminology we created a film that immerses the product and view in the action, deliberately removing and distraction of colour ways and over-exaggerated sound effects. All focus on Flyknit.