Following on from Jack Wills's new brand positioning and the events we collectively experienced during 2020, we were approached to create a 360 campaign for the 2021 Christmas season.

With this in mind, our strategy was to create a campaign that celebrated being together once again, bringing Genz and millennials back into a space we would traditionally occupy.

Introducing the 'Season of Freedom' a Jack Wills House party to remember, full of your favourite TikTokers dancing the night away, head to toe in the latest JW Autumn/Winter Collection.

We amplified the campaign through our talent as we went behind the scenes of the party, starting with GRWM's and finishing on the TVC going live.