Christmas is an important time for the hair and beauty industry, so GHD came to us to promote their latest line of premium flagship hair straighteners, the Platinum Plus, Royal Dynasty Collection.

Our campaign turns the royal theme on its head for the modern-day "Queen", styled for today's consumer. We follow 3 relatable characters, the young professional, the single mother and the entrepreneurial boss queen styling their luscious locks with the Platinum Plus through their Christmas occasions.

"God's Gift to Queens" is a playful, suggestive tagline that makes our product an irresistible gift for any queen.