Plume Labs
Pigeon Air Patrol
Digital Campaign
PIGEON AIR PATROL
Plume Labs and Digitas LBI collaborated on a project to build awareness around harmful pollution levels in cities. The idea was to utilise Plume Labs technology to measure areas of London that have never been monitored before, our solution... homing pigeons.
Taking live data over the course of 3 days, we delivered content to Londoners through our Pigeon Air Patrol Twitter account, accompanied by interesting stats, presented by our three stars of the sky, Norbert, Coco and Julius.
The brand was inspired by the tones and colouration of pigeon feathers, heavily saturated to provide a powerful, unmissable look to the campaign, giving something so invisible the eyes it deserves.
We created three characters of the skies, with different personas and backgrounds, residing from different parts of London, Norbert the more well-to-do pigeon, Coco the scrappy South London pigeon, and Julius the East London hipster pigeon. With these, we then catered our tone of voice for each piece of content and location.
