Walkers
Do Us A Flavour
Social Campaign
DO US A FLAVOUR
Walkers Do Us A Flavour is a competition that puts the power of flavour in the hands of the public, giving anyone the chance to see their own flavour idea turned into real Walkers crisps, and win up to £500,000 if it goes on to become the nation’s favourite.
When the competition returned, the world had changed since it last ran in 2014. So instead of simply asking the nation to submit a flavour, we turned TikTok itself into the entry mechanic, inviting Britain’s crisps-obsessed public to create and post their own flavour ideas.
Influencers kicked things off with a call to the nation, then created their own submissions and flavour reaction videos in their individual styles, driving thousands of entries from their communities.
THE FLAVOUR GAMES
From thousands of public submissions, Walkers’ flavour experts shortlisted six finalists. Each flavour was then handed to one of six of the internet’s finest tastemakers, with creators representing the flavour inventor and battling it out on their behalf in six tasty games.
Shot specifically for TikTok’s 9:16 format, the series turned each flavour into a team, a personality and a rivalry, giving audiences a reason to pick a side and follow their journey to the final.
Episode One
Episode Two
Episode Three
Episode Four
Episode Five
Finale Episode
SUPERMARKET SHOWDOWN
Six flavours became two. The final two went head-to-head in the ultimate supermarket showdown, where the public would decide the winner by buying the pack they backed.
The winning flavour would earn its place in Walkers history, joining the brand’s core range, while its creator would take home up to £500,000.
COMING SOON!
Director: Toby Rothwell & Martin Jarrett
Production: Sliced & Dept
Producer: Dan
Set Design: Laura
Post: Sliced
Edit: Martin Jarrett