Just Eat and Netflix turned TV’s most anticipated return into a phenomenon that fed the fans for the release of Squid Game 2.

Eliminate: The Game brought the tension and absurdity of Squid Game’s iconic Red Light, Green Light into the world of Just Eat. Audiences across the UK and Ireland were invited to face off against Young-Hee, takeout in hand, for the chance to feast on a £10,000 prize.

More than a partnership, it turned anticipation into participation, putting Just Eat at the heart of the cultural conversation around the show and giving fans a new way to immerse themselves in the dystopian Korean drama that the world couldn’t get enough of.