REESE’S

PITCH BRIEF

Ask:
Concept a core and holiday-based campaign for Reese’s Peanut Butter Cups that exemplifies the brand message of “Anything But Ordinary” in the UK market.

Solve:
In the UK, Reese’s isn’t exactly the go-to snack choice, some might say it’s a bit left field, but when the mundanity of life gets too much, sometimes you need something out of the ordinary to spark some excitement in the most normal of day-to-day moments.

Idea:
Embrace being anything but ordinary and ‘Reese the moment’ with Reese’s Peanut Buttercups.