EASYJET HOLIDAYS
INTERVIEW TASK BRIEF
Ask:
Craft 3 top-line campaign ideas that can work full-funnel, that changes people’s tarnished perceptions of easyJet Holidays.
Challenge:
We need to tackle a two-fold perception problem. First, easyJet Holidays suffers from the mediocre perceptions inherited from easyJet core. Second, the category problem that package holidays are seen to be restrictive, budget and poor quality.
Proposition:
“easyJet Holidays, it’s even the fusspot’s first choice.”
