For the launch of Everlast's new varsity collection, we devised a strategy to leverage the national hype of the UK's most anticipated boxing match in years... Conor Benn vs Chris Eubank Jnr.

Inspired by the Everlast brand slogan "Greatness is Within" we evolved our concept to explore the pursuit of greatness through the relentless nature of the training camp. Our story showcases the variety and versatility of the collection through Everlast athlete Conor Benn's journey, day in and day out.

Despite the fight being cancelled, we intended to amplify our campaign by concentrating our media placement to build more support for Conor and intimidate the opponent, Chris Eubank, by putting a Conor on every corner of Brighton Eubank’s home turf.