Just Eat & Netflix turned TV’s most anticipated return into a phenomenon to feed the fans ready for the drop of Squid Game 2.

Eliminate: The Game brought the tension and twisted the absurdity of Squid Game’s Red light, Green light into the world of Just Eat. Inviting audiences across the UK and Ireland to face-off against Young-Hee with their takeouts in hand for a chance to feast on the £10,000 prize.

More than a partnership, it turned hype into participation, making Just Eat part of the cultural conversation around the show, giving fans that extra reason to immerse themselves in the dystopian Korean drama series the world just couldn’t get enough of.